Master Digital Marketing
Learn from Alex Schultz, CMO of Meta about the art and science of digital marketing and advertising. Endorsed by Sam Altman, Mark Zuckerberg and Daniel Ek, Alex is a widely recognized leader in the field who wants to help you win.
Small Businesses
Learn how to grow using the best online advice
Large Businesses
Understand tools for marketing at scale
Marketers
Hone your craft and learn new areas
Business people
Understand how to work with & use the marketing function
Get the most from modern marketing
I wrote this book because there was no one good book available that could take you through the entire field of mordern digital marketing and advertising. Through the years each era of marketing has needed a new book. From Scientific Advertising in the early 1900s to Reality in Advertising in the mid 1900s to Ogilvy on advertising in the late 1900s.
Click here is intended to fill that role for the early 2000s helping business people get the most of modern marketing whether they are a small business owner, a marketer in a medium business or a senior executive in a trillion dollar company.
My goal is that:
- As a marketer you can use this book to broaden your skills in new fields and use it to educate your colleagues on why you do what you do
- As a business owner you can use this book to know what marketing can do for you and get proficient enough to direct a team or agency
- As a finance person you can gather the right questions to ask to make sure marketing budgets aren’t being wasted.
Cheat Sheets/Working Sheets
I have created these cheat sheets using Manus AI (an awesome tool) to summarize down the book and help you have something to just run through with your teams or yourself to get started.
North Star Metric – the goal of this cheat sheet is to get you started on creating and measuring your north star metric
Conversion rate optimization – the goal of this sheet is to get you started on conversion rate optimization
Marketing funnel – the goal is to help you understand what a marketing funnel is and how you use it.
Bibliography
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- Blake, Thomas, Nosko, Chris and Tadelis, Steven, ‘Consumer Heterogeneity and Paid Search Effectiveness: A Large-scale Field Experiment’ (Econometrica, Journal of the Econometric Society, 2015)
- Clarke, Arthur C., Profiles of the Future: An Inquiry into the Limits of the Possible (Phoenix, 2000)
- Harrison, Steve, Can’t Sell Won’t Sell: Advertising, Politics and Culture Wars. Why Adland Has Stopped Selling and Started Saving the World (Adworld Press, 2020)
- Hopkins, Claude, Scientific Advertising (Merchant Books, 2014)
- Humby, Clive, Hunt, Terry and Phillips, Tim, Scoring Points: How Tesco Continues to Win Customer Loyalty (Kogan Page, 2008)
- Miller, Chris, Chip War: The Fight for the World’s Most Critical Technology (Simon & Schuster, 2023)
- Ogilvy, David, Ogilvy on Advertising (Welbeck Publishing, 2007)
- Penenberg, Adam L., Viral Loop: From Facebook to Twitter, How Today’s Smartest Businesses Grow Themselves (Hachette Books, 2009)
- Reeves, Rosser, Reality in Advertising (Widener Classics, 2015)
- FridayNite’s SEO book